Ultimate Guide to Paid Media Advertising Across Social Media Platforms
I still remember the first time I tried running a paid ad on Facebook (this was for a personal start-up brand, by the way). I had crafted what I thought was the perfect ad—clever copy, a striking...
Step-by-Step Guide to Developing a Comprehensive Digital Marketing Strategy
Why a Strategy Makes All the Difference A few years back, I was working with a small e-commerce business that was struggling to make its mark online. They were spending a decent amount on ads,...
Strategies for Developing Content That Converts: A Copywriter’s Guide
Creating content that converts is both an art and a science. As copywriters, we know the challenge of crafting words that don’t just engage the audience, but drive them to take action. Whether...
Avoid These Common Copywriting Pitfalls: A Guide for Every Writer
Copywriting can feel like an art form—sometimes the words flow perfectly, and other times you're stuck wondering why your message isn’t landing the way you hoped. Early in my career, I remember...
Automating Email Marketing Campaigns: Work Smarter, Not Harder
Let me take you back to the early days of my email marketing career. I was manually sending out email campaigns, one batch at a time, sweating through tight deadlines and hoping nothing slipped...
A few months ago, I started working with a B2B company that was struggling to convert their appointed agents into producing agents. They had a decent-sized list, but their conversion email content...
