Welcome to Copywriting Journal

I still remember the first time I tried running a paid ad on Facebook (this was for a personal start-up brand, by the way). I had crafted what I thought was the perfect ad—clever copy, a striking...

Why a Strategy Makes All the Difference A few years back, I was working with a small e-commerce business that was struggling to make its mark online. They were spending a decent amount on ads,...

Copywriting can feel like an art form—sometimes the words flow perfectly, and other times you're stuck wondering why your message isn’t landing the way you hoped. Early in my career, I remember...

Let me take you back to the early days of my email marketing career. I was manually sending out email campaigns, one batch at a time, sweating through tight deadlines and hoping nothing slipped...

A few months ago, I started working with a B2B company that was struggling to convert their appointed agents into producing agents. They had a decent-sized list, but their conversion email content...

In social media today, flashy content alone won't cut it. Your audience craves connection. They want to be entertained, informed, or even inspired. In this post, I’ll break down some strategies to...

Back in 2015, Facebook was the platform. Everyone was on it, and businesses were scrambling to get in front of as many eyeballs as possible. Fast forward a few years, and the digital platform looks...

When I first dipped my toes into the world of display advertising, I was excited about the endless possibilities. I had what I thought was a fantastic idea for a campaign, filled with bright colors...

Imagine you’ve spent hours perfecting the design and content of your website. It looks stunning, and you’re excited to share it with the world. But when you check the traffic, you notice...

Picture this: You’ve just launched a brand-new product, and you’re excited to share it with your audience. You craft a beautifully designed email, hit send, and wait for the orders to start...

Think about all the billboards you've seen while driving on the highway. Eye-catching right? Instead of waiting for people to find your business, you pay to put your message directly in front of...

Copy and content are the same thing, right? As a copywriter, I constantly get asked this question. The simple answer is no. They're not the same thing. Here's why. Copywriting is focused on...

Email marketing is one of the most powerful tools in digital marketing. Understanding how to leverage email marketing is one of the superpowers you need to drive engagement and sales for your brand....

In today’s digital age, establishing a strong online presence is crucial for any business or individual looking to thrive. With millions of websites competing for attention, it’s becoming...

In the world of marketing, creating persuasive and compelling copy is essential for converting prospects into customers. However, despite your best efforts, you may find that your copy is not...

We all know how important first impressions are, right? Well, the same applies to your online presence. If you're in the business game, you know how important this is. Having a strong online...

Creating content that converts is both an art and a science. As copywriters, we know the challenge of crafting words that don’t just engage the audience, but drive them to take action. Whether...