When I first dipped my toes into the world of display advertising, I was excited about the endless possibilities. I had what I thought was a fantastic idea for a campaign, filled with bright colors...
Imagine you’ve spent hours perfecting the design and content of your website. It looks stunning, and you’re excited to share it with the world. But when you check the traffic, you notice...
Picture this: You’ve just launched a brand-new product, and you’re excited to share it with your audience. You craft a beautifully designed email, hit send, and wait for the orders to start...
Think about all the billboards you've seen while driving on the highway. Eye-catching right? Instead of waiting for people to find your business, you pay to put your message directly in front of...
Copy and content are the same thing, right? As a copywriter, I constantly get asked this question. The simple answer is no. They're not the same thing. Here's why.
Copywriting is focused on...
Email marketing is one of the most powerful tools in digital marketing. Understanding how to leverage email marketing is one of the superpowers you need to drive engagement and sales for your brand....